We are all somewhere a spectator of the reality and the events which surround us. The media and the political powers have the power to create of the culture through advertisements and images. The American hegemony either «democratic countries «show of the importance of the image that they can kick away in the other cultures and the other societies. The production of such images do not give them for all that precise meaning, as shows it this image opposite, we can think of the democracy as of the ultimate purpose of a society, kind of “saint Graal”, but the means should diverge there or then can be imputed by the hegemony of the other one. The producers have this influence on the spectators to be able to persuade them of a faith by using the taste of things, by inculcating them faiths, good or bad, if they are filled well with their thought!

The meaning of the image spends by a work of the mentalities, the mass culture for example, of good or tasteless that it can be, all these elements form the power of a society of images on the others, the hegemony dominating a foreign culture, which can resist.

We also use the repetition of the images so that the aimed persons record them correctly and become soaked with it.